eltree vs Later (Link in Bio)
The short answer
Choose eltree if you want a great free bio page and do not need a full scheduling suite.
Choose Later (Link in Bio) if you need a serious Instagram scheduler and want the link page to come with it.
The one-paragraph version
For the bio page alone, eltree is free where Later starts around $25/mo — and eltree’s grid is your chosen content, not a mirror of your Instagram feed.
Later is a social media scheduler first. Its Link in Bio feature maps your bio page to your actual Instagram grid, so a visitor taps the post they saw and lands where it points. That is a genuinely smart integration if you already schedule in Later — and the reason to buy Later is the scheduler, not the link page.
Row by row
| Dimension | eltree | Later (Link in Bio) |
|---|---|---|
| Free plan | Yes — the page, every design feature, tips and a shop, no watermark | Limited, and aimed at scheduling rather than the link page |
| Paid plan from | Free; Pro £2.99/mo or £24.99/yr; Seller £9.99/mo | From $18.75/mo billed yearly |
| Page layout | Visual content grid, link rows, or both | Link page mirroring your Instagram grid |
| Automatic thumbnails | Yes — pulled automatically from the pasted URL | Yes — pulled from your Instagram posts |
| Themes and fonts on the free plan | 7 themes, 30+ fonts, full custom colours — all free | Minimal customisation |
| Branding on free pages | Optional badge you can switch off | Later branding on lower tiers |
| Analytics | Views, tile clicks and reactions on your page, free | Strong across scheduled social content |
| Monetisation | Tips and a built-in shop (products, downloads, services) via Stripe, free to switch on, plus links to products on Amazon, Etsy or Shopify | Shoppable posts via integrations |
| Platform fee on money you take | 10% on the free plan, 5% on Pro, 0% on shop sales on Seller, plus Stripe’s processing charge | Not stated on their pricing page |
| Custom domain | Yes, on Pro (£2.99/mo); eltree.app/yourname keeps working too | Yes, on higher tiers |
| Email / SMS capture | No built-in capture form | Via integrations |
| Posting to social accounts | No | Yes — this is the core product |
| Community features | Emoji reactions, stories, highlights and a public creator directory | No |
| Typical setup time | A couple of minutes — paste URLs and the tiles build themselves | Longer — it is a full scheduling suite |
Where Later (Link in Bio) wins
This is our site and eltree is our product. Here is the case against us anyway.
- Instagram scheduling and visual planning are far deeper than eltree Pro’s posting tools
- Grid-matched shoppable link pages tied to specific posts
- Mature team and multi-client workflows
- Much deeper social analytics
Where eltree wins
- Expensive if the link page is all you want
- The link page is a secondary feature, not the focus
- Free tier is not aimed at the link page
- No reactions, stories, tips or creator directory
Before you switch to eltree
These gaps apply whichever tool you are coming from.
- Email or SMS capture: There is no built-in subscriber capture form. Link out to your own list instead.
- Link scheduling: Individual links cannot be scheduled to appear or expire on a date.
- Large catalogues: eltree’s own checkout suits a handful of products, downloads or services (up to 100 in the shop) and has no variants or checkout discount codes. For a big catalogue, sell on Shopify or Etsy and add product links to your eltree shop.
- A/B testing: No split testing of layouts or link ordering.
- Posting to social networks: eltree does not publish or schedule posts to Instagram, TikTok, X or other networks. Use a scheduler such as Buffer or Later for that.
- Fee-free monetisation: eltree takes 10% of tips and shop sales on the free plan and 5% on Pro; only the £9.99/month Seller plan takes 0%, and only on shop sales. Taplink and Stan Store take 0% platform commission, though Stan has no free plan.
Questions people ask
Is eltree better than Later (Link in Bio)?
Not universally. eltree is better if you want a great free bio page and do not need a full scheduling suite. Later (Link in Bio) is better if you need a serious Instagram scheduler and want the link page to come with it. The largest single difference is layout: eltree builds a visual grid of thumbnails from your links, while Later (Link in Bio) presents link page mirroring your instagram grid.
Is eltree cheaper than Later (Link in Bio)?
The eltree page itself is free with no watermark. Later (Link in Bio) paid plans start at starter $18.75/mo annual, growth $37.50/mo, scale $82.50/mo. Tips and the shop are free to switch on, and instant payouts (1% fee) are on every plan. eltree Pro costs £2.99/mo (or £24.99/year) and adds your own domain, a song under your bio, a weekly report, unlimited tiles, links and stories and a 5% fee — the page design is never behind it.
Can I move from Later (Link in Bio) to eltree?
Yes, manually — there is no automated import. Copy each destination URL from your Later (Link in Bio) page and paste it into eltree, which pulls the thumbnail and title for you. Then update the single link in your Instagram, TikTok or X bio. Your Later (Link in Bio) page keeps working until you delete it, so you can run both while you decide.
Later (Link in Bio) pricing and features last checked 2026-09-21 against their site .
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Later (Link in Bio) on its own terms
A review of Later (Link in Bio) without the head-to-head framing.
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