eltree vs Later (Link in Bio)
The short answer
Choose eltree if you want a great free bio page and do not need a full scheduling suite.
Choose Later (Link in Bio) if you need a serious Instagram scheduler and want the link page to come with it.
The one-paragraph version
For the bio page alone, eltree is free where Later starts around $25/mo — and eltree’s grid is your chosen content, not a mirror of your Instagram feed.
Later is a social media scheduler first. Its Link in Bio feature maps your bio page to your actual Instagram grid, so a visitor taps the post they saw and lands where it points. That is a genuinely smart integration if you already schedule in Later — and the reason to buy Later is the scheduler, not the link page.
Row by row
| Dimension | eltree | Later (Link in Bio) |
|---|---|---|
| Free plan | Yes — the page and every design feature, no watermark | Limited, and aimed at scheduling rather than the link page |
| Paid plan from | Pro £9/mo (£7.50/mo annual); the page itself stays free | From around $25/mo |
| Page layout | Visual content grid, link rows, or both | Link page mirroring your Instagram grid |
| Automatic thumbnails | Yes — pulled automatically from the pasted URL | Yes — pulled from your Instagram posts |
| Themes and fonts on the free plan | 6 themes, 30+ fonts, full custom colours — all free | Minimal customisation |
| Branding on free pages | Optional badge you can switch off | Later branding on lower tiers |
| Analytics | Views, tile clicks and reactions free; cross-platform analytics on Pro | Strong across scheduled social content |
| Monetisation | Tips via Stripe (free). No storefront or checkout | Shoppable posts via integrations |
| Custom domain | No — pages are always eltree.app/yourname | Yes, on higher tiers |
| Email / SMS capture | No built-in capture form | Via integrations |
| Posting to social accounts | Pro — Instagram, TikTok, Facebook, X and LinkedIn together | Yes — this is the core product |
| Community features | Emoji reactions, stories, highlights and a public creator directory | No |
| Typical setup time | A couple of minutes — paste URLs and the tiles build themselves | Longer — it is a full scheduling suite |
Where Later (Link in Bio) wins
This is our site and eltree is our product. Here is the case against us anyway.
- Instagram scheduling and visual planning are far deeper than eltree Pro’s posting tools
- Grid-matched shoppable link pages tied to specific posts
- Mature team and multi-client workflows
- Much deeper social analytics
Where eltree wins
- Expensive if the link page is all you want
- The link page is a secondary feature, not the focus
- Free tier is not aimed at the link page
- No reactions, stories, tips or creator directory
Before you switch to eltree
These gaps apply whichever tool you are coming from.
- Custom domain: Pages are served on eltree.app/yourname. You cannot point your own domain at an eltree page.
- Email or SMS capture: There is no built-in subscriber capture form. Link out to your own list instead.
- Link scheduling: Individual links cannot be scheduled to appear or expire on a date.
- Built-in store or checkout: eltree takes tips but is not a storefront. Link out to Shopify, Gumroad, Etsy and similar.
- A/B testing: No split testing of layouts or link ordering.
Questions people ask
Is eltree better than Later (Link in Bio)?
Not universally. eltree is better if you want a great free bio page and do not need a full scheduling suite. Later (Link in Bio) is better if you need a serious Instagram scheduler and want the link page to come with it. The largest single difference is layout: eltree builds a visual grid of thumbnails from your links, while Later (Link in Bio) presents link page mirroring your instagram grid.
Is eltree cheaper than Later (Link in Bio)?
The eltree page itself is free with no watermark and no link cap. Later (Link in Bio) paid plans start at roughly $25/mo and up depending on tier and seats. eltree Pro costs £9/mo but only adds multi social posting, scheduling, cross-platform analytics and instant tip payouts — nothing about the page design is behind it.
Can I move from Later (Link in Bio) to eltree?
Yes, manually — there is no automated import. Copy each destination URL from your Later (Link in Bio) page and paste it into eltree, which pulls the thumbnail and title for you. Then update the single link in your Instagram, TikTok or X bio. Your Later (Link in Bio) page keeps working until you delete it, so you can run both while you decide.
Later (Link in Bio) pricing and features last checked 2026-09-15 against their site .
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Later (Link in Bio) on its own terms
A review of Later (Link in Bio) without the head-to-head framing.
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