eltree vs Shorby
The short answer
Choose eltree if you are a creator, not a performance marketer.
Choose Shorby if you run paid campaigns and need retargeting on your link page.
The one-paragraph version
eltree is free and built for creators. Shorby has no free tier and is built for paid-traffic funnels.
Shorby is not aimed at creators. It is aimed at marketers: retargeting pixels, messenger deep links, UTM handling and campaign-level link management. If you are running ads and want your bio link inside that funnel, it does things the creator tools do not. If you are a creator, you are paying for machinery you will not use.
Row by row
| Dimension | eltree | Shorby |
|---|---|---|
| Free plan | Yes — the page, every design feature, tips and a shop, no watermark | No free plan |
| Paid plan from | Free; Pro £2.99/mo or £24.99/yr; Seller £9.99/mo | From $9/mo |
| Page layout | Visual content grid, link rows, or both | Link list with messenger and rich links |
| Automatic thumbnails | Yes — pulled automatically from the pasted URL | Some automatic previews for rich links |
| Themes and fonts on the free plan | 7 themes, 30+ fonts, full custom colours — all free | Included, but limited range |
| Branding on free pages | Optional badge you can switch off | None (paid only product) |
| Analytics | Views, tile clicks and reactions on your page, free | Strong, with retargeting pixels |
| Monetisation | Tips and a built-in shop (products, downloads, services) via Stripe, free to switch on, plus links to products on Amazon, Etsy or Shopify | Indirect — built for paid funnels |
| Platform fee on money you take | 10% on the free plan, 5% on Pro, 0% on shop sales on Seller, plus Stripe’s processing charge | Not stated on their pricing page |
| Custom domain | Yes, on Pro (£2.99/mo); eltree.app/yourname keeps working too | Yes |
| Email / SMS capture | No built-in capture form | Via integrations |
| Posting to social accounts | No | No |
| Community features | Emoji reactions, stories, highlights and a public creator directory | No |
| Typical setup time | A couple of minutes — paste URLs and the tiles build themselves | Longer — it is campaign tooling |
Where Shorby wins
This is our site and eltree is our product. Here is the case against us anyway.
- Retargeting pixels, which eltree does not support
- Multi-client and agency link management
- Deeper UTM and campaign tracking
Where eltree wins
- No free plan at all
- Expensive relative to creator-focused tools
- Interface and page designs feel dated
- Nothing creator-specific — no reactions, stories, tips or directory
Before you switch to eltree
These gaps apply whichever tool you are coming from.
- Email or SMS capture: There is no built-in subscriber capture form. Link out to your own list instead.
- Link scheduling: Individual links cannot be scheduled to appear or expire on a date.
- Large catalogues: eltree’s own checkout suits a handful of products, downloads or services (up to 100 in the shop) and has no variants or checkout discount codes. For a big catalogue, sell on Shopify or Etsy and add product links to your eltree shop.
- A/B testing: No split testing of layouts or link ordering.
- Posting to social networks: eltree does not publish or schedule posts to Instagram, TikTok, X or other networks. Use a scheduler such as Buffer or Later for that.
- Fee-free monetisation: eltree takes 10% of tips and shop sales on the free plan and 5% on Pro; only the £9.99/month Seller plan takes 0%, and only on shop sales. Taplink and Stan Store take 0% platform commission, though Stan has no free plan.
Questions people ask
Is eltree better than Shorby?
Not universally. eltree is better if you are a creator, not a performance marketer. Shorby is better if you run paid campaigns and need retargeting on your link page. The largest single difference is layout: eltree builds a visual grid of thumbnails from your links, while Shorby presents link list with messenger and rich links.
Is eltree cheaper than Shorby?
The eltree page itself is free with no watermark. Shorby paid plans start at start $9/mo, rocket $15/mo. Tips and the shop are free to switch on, and instant payouts (1% fee) are on every plan. eltree Pro costs £2.99/mo (or £24.99/year) and adds your own domain, a song under your bio, a weekly report, unlimited tiles, links and stories and a 5% fee — the page design is never behind it.
Can I move from Shorby to eltree?
Yes, manually — there is no automated import. Copy each destination URL from your Shorby page and paste it into eltree, which pulls the thumbnail and title for you. Then update the single link in your Instagram, TikTok or X bio. Your Shorby page keeps working until you delete it, so you can run both while you decide.
Shorby pricing and features last checked 2026-09-21 against their site .
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Shorby on its own terms
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