eltree vs Shorby
The short answer
Choose eltree if you are a creator, not a performance marketer.
Choose Shorby if you run paid campaigns and need retargeting on your link page.
The one-paragraph version
eltree is free and built for creators. Shorby has no free tier and is built for paid-traffic funnels.
Shorby is not aimed at creators. It is aimed at marketers: retargeting pixels, messenger deep links, UTM handling and campaign-level link management. If you are running ads and want your bio link inside that funnel, it does things the creator tools do not. If you are a creator, you are paying for machinery you will not use.
Row by row
| Dimension | eltree | Shorby |
|---|---|---|
| Free plan | Yes — the page and every design feature, no watermark | No free plan |
| Paid plan from | Pro £9/mo (£7.50/mo annual); the page itself stays free | From around $15/mo |
| Page layout | Visual content grid, link rows, or both | Link list with messenger and rich links |
| Automatic thumbnails | Yes — pulled automatically from the pasted URL | Some automatic previews for rich links |
| Themes and fonts on the free plan | 6 themes, 30+ fonts, full custom colours — all free | Included, but limited range |
| Branding on free pages | Optional badge you can switch off | None (paid only product) |
| Analytics | Views, tile clicks and reactions free; cross-platform analytics on Pro | Strong, with retargeting pixels |
| Monetisation | Tips via Stripe (free). No storefront or checkout | Indirect — built for paid funnels |
| Custom domain | No — pages are always eltree.app/yourname | Yes |
| Email / SMS capture | No built-in capture form | Via integrations |
| Posting to social accounts | Pro — Instagram, TikTok, Facebook, X and LinkedIn together | No |
| Community features | Emoji reactions, stories, highlights and a public creator directory | No |
| Typical setup time | A couple of minutes — paste URLs and the tiles build themselves | Longer — it is campaign tooling |
Where Shorby wins
This is our site and eltree is our product. Here is the case against us anyway.
- Retargeting pixels, which eltree does not support
- Multi-client and agency link management
- Custom domains
- Deeper UTM and campaign tracking
Where eltree wins
- No free plan at all
- Expensive relative to creator-focused tools
- Interface and page designs feel dated
- Nothing creator-specific — no reactions, stories, tips or directory
Before you switch to eltree
These gaps apply whichever tool you are coming from.
- Custom domain: Pages are served on eltree.app/yourname. You cannot point your own domain at an eltree page.
- Email or SMS capture: There is no built-in subscriber capture form. Link out to your own list instead.
- Link scheduling: Individual links cannot be scheduled to appear or expire on a date.
- Built-in store or checkout: eltree takes tips but is not a storefront. Link out to Shopify, Gumroad, Etsy and similar.
- A/B testing: No split testing of layouts or link ordering.
Questions people ask
Is eltree better than Shorby?
Not universally. eltree is better if you are a creator, not a performance marketer. Shorby is better if you run paid campaigns and need retargeting on your link page. The largest single difference is layout: eltree builds a visual grid of thumbnails from your links, while Shorby presents link list with messenger and rich links.
Is eltree cheaper than Shorby?
The eltree page itself is free with no watermark and no link cap. Shorby paid plans start at roughly $15/mo, rising steeply for agency tiers. eltree Pro costs £9/mo but only adds multi social posting, scheduling, cross-platform analytics and instant tip payouts — nothing about the page design is behind it.
Can I move from Shorby to eltree?
Yes, manually — there is no automated import. Copy each destination URL from your Shorby page and paste it into eltree, which pulls the thumbnail and title for you. Then update the single link in your Instagram, TikTok or X bio. Your Shorby page keeps working until you delete it, so you can run both while you decide.
Shorby pricing and features last checked 2026-09-15 against their site .
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Shorby on its own terms
A review of Shorby without the head-to-head framing.
Create your free link-in-bio page
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