Link in bio for influencers

The problem

An influencer's bio link is a commercial surface. It carries affiliate links, active brand campaigns and the first impression a prospective partner forms when they check you out. That means two different audiences use the same page — your followers, and the brand manager deciding whether to work with you — and most bio pages serve only the first.

The brand manager is reading your bio link too

When a brand evaluates you, they look at your profile and they click your link. What they find there tells them whether you are a professional operation. A page with current campaigns presented cleanly, a clear description of what you cover, and an obvious contact route reads very differently from a dead list of half-broken affiliate links. This costs nothing to fix and disproportionately affects whether you get the deal.

Disclosure is not optional and belongs on the page

Advertising regulators — the FTC in the US, the ASA and CMA in the UK, and their equivalents elsewhere — require that paid and affiliate relationships be disclosed clearly and prominently, in a place consumers will actually see. A disclosure buried in a linked page of terms does not satisfy that. Label affiliate and sponsored tiles on the page itself, in plain language, next to the link. This is a legal obligation, not a stylistic preference, and the specific rules vary by jurisdiction — check the ones that apply to you.

Campaign links rotate; your page should too

Brand campaigns have start and end dates. A page still promoting a campaign that ended in March is worse than one that never promoted it — it tells the next brand you do not maintain your own assets. Build the habit of clearing finished campaigns when they end. eltree has no automatic link scheduling, so this is a manual routine; put it in your calendar alongside the campaign end date.

How eltree handles this

Thumbnails from pasted URLs, so a sponsored post tile visibly matches the content the brand paid for.
A featured link row that can carry a disclosure label in plain text next to the link.
Reorder in seconds when a campaign starts or ends.
Free themes and full colour control, so the page can be styled to a brand’s palette for a campaign.
Reactions and per-tile click data on your own page, useful as supporting evidence in a campaign report.

All of the above is on the free plan. eltree Pro (£9/mo) adds multi social posting, scheduling and cross-platform analytics — nothing about the page itself is behind it. See pricing.

Mistakes worth avoiding

The ones that come up repeatedly for influencers.

Undisclosed affiliate or sponsored links

A legal and regulatory problem before it is a trust problem. Label them clearly on the page itself, where people will see them.

Leaving expired campaign links up

Dead links signal to the next brand that you do not maintain your own assets.

No contact route for partnerships

If a brand manager cannot find how to reach you within a few seconds, they move to the next creator on the list.

Stuffing the page with every affiliate you have ever joined

It reads as untargeted, and it buries the campaigns you are actually being paid for.

Questions people ask

Do I need to disclose affiliate links on a link-in-bio page?

Yes. Regulators including the FTC in the US and the ASA and CMA in the UK require clear and prominent disclosure of paid and affiliate relationships where consumers will see them — which means on the page, next to the link, not buried in terms. Requirements differ by country, so check the rules for yours.

What should an influencer’s link-in-bio page include?

Current campaigns first and clearly labelled, your best-performing recent content, a clear one-line description of what you cover, and an obvious contact route for partnerships. Remove campaigns the day they end.

Can I use a link-in-bio page as a media kit?

Partly. It can carry your niche, your best work and your contact details, which covers the first impression. It cannot carry audience demographics or rate cards — for a real media kit, Beacons has a dedicated builder, and most influencers send a PDF and link to it from the page.

Create your free link-in-bio page

Free forever, no credit card. Paste your links and your page builds itself.

Create your eltree