Link in bio for photographers

The problem

Photographers get enquiries for wildly different jobs — weddings, portraits, products, events — each with a different price, a different portfolio and a different buyer. A single "Book me" link forces all of them down one funnel, and you spend the first two emails working out which job it even is.

Route by shoot type, not by a single booking link

The highest-leverage change a photographer can make to a bio page is splitting the booking route by job type. A tile each for weddings, portraits and commercial work, pointing at the relevant portfolio or enquiry form, means the enquiry arrives pre-qualified and priced. It also lets you show the right sample work to the right person instead of a mixed reel that suits nobody.

Image weight is a real problem here and nowhere else

Photographers reach for their largest files, and a bio page loaded with full-resolution exports is slow on the mobile connection most visitors are using. Slow pages lose visitors before the images render, which defeats the point entirely. Use web-sized images — around 1200px on the long edge is plenty for a tile — and let the page load fast. eltree serves uploaded tile images through its own storage and lazy-loads them, but it cannot make a 12MB export small.

Client galleries stay off the public page

Client delivery galleries usually contain people who did not agree to be part of your marketing, and sometimes contain images under a contractual restriction. Deliver those privately through your gallery service and keep the public page to work you have explicit permission to show.

How eltree handles this

  • A visual grid where each tile can be a different shoot type, shown rather than described.
  • Upload your own tile images for work that does not live at a public URL.
  • Link rows alongside the grid for enquiry forms, pricing and gallery access.
  • Stories and highlights for recent shoots that should not permanently occupy a grid slot.
  • Free themes, 30+ fonts and full colour control, so the page does not compete with the photographs.

All of the above is on the free plan. eltree Pro (£9/mo) adds multi social posting, scheduling and cross-platform analytics — nothing about the page itself is behind it. See pricing.

Mistakes worth avoiding

The ones that come up repeatedly for photographers.

One generic "Book me" link

A wedding enquiry and a product-shoot enquiry need different information and different pricing. Split them.

Full-resolution images on the page

Slow pages lose visitors on mobile before the images appear. Web-size them.

Client galleries linked publicly

A privacy and often a contractual problem. Deliver those privately.

A busy theme behind the work

The page is a frame. If it is competing with the photographs, it is the wrong frame.

Questions people ask

What should a photographer put on a link-in-bio page?

Separate routes for each shoot type you take, each with representative work shown as an image; a pricing or enquiry link; and your contact details. Keep client delivery galleries off the public page.

Is a link-in-bio page enough instead of a photography website?

For routing Instagram enquiries, often yes. For anything that needs SEO in its own right, a custom domain, or deep galleries, no — a bio page cannot carry a custom domain on eltree at any price. Many photographers run both: a site for search, a bio page for social traffic.

How do I show my portfolio in a link in bio?

Use a tool that displays images rather than link labels. On eltree each tile is an image you either upload or have pulled automatically from a pasted URL, so the grid itself is the portfolio and a visitor sees your work before deciding whether to tap.

Related resources

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